After disseminate the Concept Statement, i need to
know how the potential customers respond or react to the new idea of business
concept. I have to ask the following questions to determine the basic appeal of
the service such as :
- Does it make sense ? Is it reasonable ? Is it something consumers will get excited about ?
- Does it take advantage of an environmental trend, solve a problem or take advantage of a gap in the marketplace?
- Is it a good time to introduce the product or service to the market ?
- Are there any fatal flaws in the product or service's basic design or concept ?
Then, i have to get feedback from potential customers by asking them to fulfill the Buying Intention Survey as below :
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